Saturday 15 June 2013

Emergency Product Recalls

One of the biggest challenges that many brands face are product recalls. Not only can the unexpected need to recall product create liability issues, but they can also impact your brand’s reputation.

When dealing with product recalls speed is key- especially when a product that is being recalled could cause potential harm to the public. Once it has been decided that a product needs to be recalled, it will need to come off the shelves as soon as possible; this is where The Linkage group comes in. Logistically, this can present certain challenges, especially if you have robust retail coverage. This is a major reason why many brands turn to merchandising companies for support.



Establishing a relationship with a merchandising company, like The Linkage Group, that has the resources to service your needs will be an important part of your product recall planning. This will ensure that if you have to recall a product you 

can do so in a fast and effective manner. 
The Linkage Group Deals with emergency product recalls quickly and efficiently. This not only helps reduce potential liability and litigation, but it will also make all the difference to your customers. Reducing possible negative interactions between your customers and your products and also showing your customers how quickly you react to deal with potential product concerns will bode well for your company’s credibility and is good for reputation management.


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