Thursday 14 November 2013

Innovate and Thrive!

As with many business’s and services, the generalist can be the dinosaurs of the industry (example SEARS); as we also see the rise of speciality services that offer up an unique customer experience that are  very good at one business and then expand that model (i.e. Tim Hortons, Starbucks etc.)

At The Linkage Group, we had the opportunity in the cosmetic world to offer a speciality service to our clients that had been repeatedly disappointed with the generalist in store execution.  
Why cosmetics...well, it’s a high fashion industry that is continually changing and they realise the POP impact of both the brand and corporate image is key to their sales and therefore their in store success... So if you don’t look good at retail you will likely not be shopped by the consumer.
Cosmetics also require a lot of attention to detail AND training to get the in store resets right to ensure excellent execution in a timely fashion.
Our expertise in cosmetics has allowed us to grow in the industry while also providing this speciality service to some of Canada’s largest retailers while expanding into other areas of in store merchandising.
So if you want to survive, do something that others can’t do and use this platform to expand into other areas of opportunity.

For more information on this subject, please visit our website at
www.linkage-group.com

Written By Bob Proctor,
President
The Linkage Group Inc.

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